THE WORLDS REGISTRAR - DR. CONNIE ALLSOPP

CEO Decision-Making and B Lab or ESG Certification: Is this a priority?

In 2011 this case began with a technology entrepreneur learning about benefit corporations (BC). Kim Payne purchased a window replacement construction firm in 2014 incorporating it as a BC, developing its mission to achieve ten times organic growth and creating a vision to disrupt the industry. The paper highlighted Payne’s successes and challenges concluding at year end 2017 when it became apparent that he was at a crossroads. The reader is asked to focus on this CEO’s decision-making process between his: strategic planning, mission for ten times organic growth, vision to expand with disruptive quoting software, ideals of BCs (Montgomery 2012) including Blab or ESG certification, and an IRS threat that could shut down the company.  How can Payne, CEO prioritize alternatives to achieve his overall plan?